A rich pool of testimonials covering all aspects of working with you – from specific products and programs to your personality, skills, and unique talents – will help potential clients feel inspired and confident making a "yes" decision to hire you as their coach… or to invest in your new program.
But testimonials don’t have to be limited to the traditional “I-loved-your-stuff-here’s-why” format. Client success stories can also be used in a variety of ways that produce the same impact (and sometimes even a better one) as a testimonial.
Sometimes a single “sound bite” is all you need to make the point. On the other hand, a great story that your ideal client can relate to will pull in readers and keep them engaged.
Ideally, you have a system for routinely collecting and updating testimonials and success stories. (IAWC Members — For some creative ways to get more feedback from clients, don’t miss the association print newsletter!)
As your database of testimonials grows, start looking for compelling and unique ways to use them throughout your business for maximum impact. Here are 7 creative ways you can use your testimonials to attract new, ideal clients: